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One Year of Weekly Brand Strategist
A look back and a look forward
45 mins ago
•
Alex Mason
8
1
May 2026
Week 48 | Off-the-Cuff Speaking
If you want to be seen, you need to be heard
May 26
•
Alex Mason
17
3
2
Week 47 | Ground Your Strategy in Client Goals
Grounding your strategy in a client’s business goals is a cheat code for getting them to say “yes.”
May 19
•
Alex Mason
13
Week 46 | Write the Strategy for Your Next Decade
Choices you can make today impact who you are in the next 10 years
May 12
•
Alex Mason
24
2
1
Week 45 | Insights Are Like Russian Nesting Dolls by Madison Giller
"The answer to every question is another question." — Larry David
May 5
•
Alex Mason
16
April 2026
Week 44 | LET'S BUILD A CREATIVE BRIEF TOGETHER PT. 4 — THE CREATIVE BRIEF
The moment you've been waiting for
Apr 28
•
Alex Mason
14
Week 43 | LET'S BUILD A CREATIVE BRIEF TOGETHER PT. 3 — 4Cs
An entire walkthrough on how to conduct a 4Cs analysis (with examples!)
Apr 7
•
Alex Mason
28
1
March 2026
Week 42 | LET'S BUILD A CREATIVE BRIEF TOGETHER PT. 2
Diagnosing the problem behind the ask
Mar 31
•
Alex Mason
17
2
Week 41 | LET'S BUILD A CREATIVE BRIEF TOGETHER!
The best way to learn, is to do.
Mar 24
•
Alex Mason
33
2
Week 40 | Joe Burns on More of the Good Shit. Less of the Bullshit.
Producing strategy is not the most important part of what we do.
Mar 17
•
Alex Mason
20
3
Week 39 | Interviewing
Print. Prep. Practice. Passion.
Mar 10
•
Alex Mason
11
Week 38 | 10 Common Strategy Deliverables
A cheatsheet on what you might be asked to deliver as a brand strategist
Mar 3
•
Alex Mason
26
1
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